SleepOps exists because most sleep medicine consultants have never actually run a sleep center. They haven't hired the techs, fought with payers, built compliance programs from scratch, or turned a hospital's empty rooms into a profitable sleep lab. Kevin Asp has. Multiple times.
Not 32 years of consulting. 32 years of building, operating, and growing sleep medicine businesses from the inside.
Set up sleep programs inside critical access hospitals where none existed. From site selection and equipment procurement to staffing, accreditation, and first-patient operations. Turnkey builds, not theoretical plans.
Built and operated DME programs that achieved compliance numbers most programs only talk about. Engineered the patient engagement systems, tracking infrastructure, and resupply protocols that made it happen.
Took Alaska Sleep Clinic from zero online presence to the most-trafficked sleep center website in the world in 18 months. Proved that sleep medicine digital marketing works when it's done by someone who understands the clinical side.
Every engagement SleepOps takes on is informed by decades of hands-on operations across multiple markets.
CEO/COO. Built the practice into a multi-location operation and created the most-trafficked sleep center website in the world within 18 months. Full P&L responsibility, clinical operations, and growth strategy.
Built and operated sleep centers in the Texas market. Hands-on experience with staffing, equipment, payer negotiations, and the day-to-day reality of running a profitable sleep lab.
Set up sleep programs in critical access hospitals. Navigated the unique challenges of rural healthcare: limited staff, tight budgets, and the need for programs that generate revenue from day one.
Designed and operated DME adherence programs with industry-leading compliance numbers. Built patient engagement systems and resupply operations that turned struggling programs into profit centers.
Most consulting firms in sleep medicine send you someone with an MBA and a slide deck. They've studied the industry. They haven't lived it.
Kevin Asp has held every role in a sleep center — technologist, manager, COO, CEO. He's scored polysomnograms, hired and fired staff, negotiated with payers, fought accreditation battles, and signed the checks. When he tells you something will work, it's because he's done it. When he tells you something won't, it's because he's tried it.
Kevin has owned and operated multiple sleep businesses. He's not observing your challenges from the outside — he's solved them himself.
FAAST (Fellow, American Academy of Sleep Technologists), CRT, RPSGT. Published author in the field. The clinical credibility to back the operational expertise.
Texas, Alaska, Missouri. Urban centers and critical access hospitals. Every market has different challenges. Kevin has navigated them all.
Built the #1 most-trafficked sleep center website in the world in 18 months. Not a claim from a marketing agency — a result from an operator who understands both sleep medicine and growth.
No slide decks. No generic playbooks. Just proven operational expertise from someone who has built exactly what you're trying to build.
Start a conversation →